Kenya: Authorities should take measures to protect the young generation from online marketing of tobacco products. Statement of Leonce SESSOU, Executive Secretary, African Tobacco Control Alliance (ATCA)

/, Tobacco Control/Kenya: Authorities should take measures to protect the young generation from online marketing of tobacco products. Statement of Leonce SESSOU, Executive Secretary, African Tobacco Control Alliance (ATCA)

Kenya: Authorities should take measures to protect the young generation from online marketing of tobacco products. Statement of Leonce SESSOU, Executive Secretary, African Tobacco Control Alliance (ATCA)

FOR IMMEDIATE RELEASE

Feb 25, 2021 – An investigative report published by The Guardian reveals that British American Tobacco (BAT) is using influencers to promote its products online. The report exposes BAT’s efforts to market its next generation products in Kenya, citing the East African country as one of its “most exciting trial markets’. It mentions a wide-ranging report by The Bureau of Investigative Journalism (The Bureau), which also exposes how BAT has attracted younger adults, non-smokers and even children in Kenya.

To access the full press statement, click on the link below:

ATCA Press Statement – Feb 25, 2021

 

By | 2021-02-26T16:48:48+00:00 February 26th, 2021|Public Health, Tobacco Control|0 Comments

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