Advertising is the attempt by owners of goods and services to persuade current and potential consumers to continue or start purchasing. The intention of advertisers is, therefore, to portray products in ways that will maximize their desirability to potential consumers.
Advertising, Promotion and Sponsorship is one of the key marketing strategies that Companies employ in order to increase consumer awareness of their products, create goodwill from their consumers and the public in general, increase sales and eventually make more profits. The Tobacco Industry (TI) is no exception. However for a product that kills millions of its consumers globally just by using it as it is supposed to be used, then Advertising, promotion and Sponsorship of Tobacco Products has to be controlled. This is especially so because majority of tobacco users pick up the habit when they are too young to understand the real implications of their decision and before they can make the informed decision to quit, they are already hooked for life.
Studies done in the US confirmed that Tobacco advertising and promotion are causally related to increased tobacco use . The study also found that Mass media campaigns designed to discourage tobacco use can change youth attitudes about tobacco use, curb smoking initiation, and encourage adult cessation.