FOR IMMEDIATE RELEASE
Feb 25, 2021 – An investigative report published by The Guardian reveals that British American Tobacco (BAT) is using influencers to promote its products online. The report exposes BAT’s efforts to market its next generation products in Kenya, citing the East African country as one of its “most exciting trial markets’. It mentions a wide-ranging report by The Bureau of Investigative Journalism (The Bureau), which also exposes how BAT has attracted younger adults, non-smokers and even children in Kenya.
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